What is B2B Content Marketing Training?
What is B2B Content Marketing Training?
B2B Content Marketing Training focuses on teaching businesses about best practices, proven frameworks, strategy & tactics to improve their B2B content marketing skills and results.
Main Benefits
What you gain from our B2B Content Marketing Training
Knowledge
You will gain the knowledge and understanding of the most important aspects of B2B content marketing
Systems
Learn the importance of a structured approach by following the systems & frameworks we use to achieve consistant results
Independance
The goal is to help your team run and manage a successful content strategy with more confidence and consistency
B2B Content Marketing Training
Deliverables from our B2B Content Marketing Training
Customized Approach
Every client is different. We develop customized training that meets your unique needs and budget
Live Training
We have found that live face-to-face training produces the best retention and results
Proven Framework
Teaches a proven framework and methodology that we use to generate consistent results
Develop a clear Content Marketing Strategy
No more random acts of content. Learn how to put an effective strategy in place
VALUE-first System
Our core strategies on what content makes your audience want to engage with you
SEO, GEO that actually converts
How to optimize SEO, GEO that will drive qualified traffic that converts
Focus on Conversions, not Traffic
Focusing on long-tail & buyer intent keywords will drive far greater conversions
How to structure Topical Authority
Site structure focus to help search engines & Ai understand your authority better
Audienceship - Content Ownership
The importance of and how to achieve "Audienceship" & threats of not owning your audience
What Content should you Create
The different types of content you should create and how each aligns to the buyer's journey
Competitive Analysis & Research
Analyze their Content strategies & tactics to uncover opportunities
Content Distribution & Diversification
Where & how to distribute or promote your content for greater impact.
Outcomes, Attribution & Metrics
What gets measured, gets managed. Identify the metrics that make the most impact for you
Re-tool, Reiterate, Repurpose
Determine how best to repurpose or rework content for your audience's benefit
Content Marketing Software & Tools
Tools you can use to impact your productivity and results. (Ai tools, software & templates)
B2B Content Marketing Training
Our B2B Content Marketing Training Operating System
1. We Train our Clients on a Proven Framework
Following a structured approach (a framework) brings clarity, consistency and scalability to B2B Content Marketing efforts.
Without a framework or an infrastructure to support it, teams often rely on guesswork, creating disconnected content that lacks purpose or fails to align with buyer needs and business goals.
The Good to GR8 Framework is our operating system for B2B companies that want to leverage content marketing to grow sales. We train clients to go beyond “doing content” by helping them understand how to build the structure, accountability, and vision required to build a growth channel that is dependable.
We guide clients step-by-step through the entire B2B content marketing process, not just content creation.
In short, a framework can transform your B2B content marketing process from a set of random activities into a repeatable, results-driven system that drives confidence in your efforts.
2. The 8 Pillars towards B2B Content Marketing Mastery
We train our clients on the 8 pillars within the framework; each builds on the last, guiding you through a complete content marketing lifecycle.
- Audit – Where are you now? (your current state, your goals)
- Intelligence – Who are you targeting, why, pain points, competitive analysis, industry insight, keyword & intent analysis
- Strategy – Types of content to create, why create it, authority signals, Ranking factors in the age of Ai SEO, buyer psychology, a steadfast content “value” philosophy and a mentality of generosity
- Creation & Production – How to produce, plan and deliver effective content
- Optimization & Structure – Structure & optimize content for best discoverability usability & for it to convert better.
- Distribution – Get your content seen through different channels, and build more of an audience that you own, not rent.
- Performance -Track and respond to metrics and attribution.
- Operations – Focus on operational effectiveness with the right tools, systems and leadership support.
When these eight pillars are followed with intention, clients receive a clear advantage to building awareness, earning trust, creating & capturing demand, and turning B2B Content Marketing into a growth channel.
B2B Content Marketing Training
Who leads our B2B Content Marketing Training?
All trainings are led by the founder & principal at garnerOne media
Too many agencies, consultants and marketing folk overcomplicate B2B Content Marketing—all these “funnels & workflows” give us a headache.
Simplification leads to execution.”
Albert S. Bitton
Albert S. Bitton
Founder & Principal
Discovery Call
You’ll know if we’re a fit after just one call
Discovery & Fit
Speak directly with our principal consultant. You’ll talk through your current situation and how we can help.
Proposal
Every client is different. We’ll send you a proposal clearly outlining services, fees and agreed upon deliverables.
Fine tune
We will fine tune the proposal based on further discussions, decide on a start date and finalize our agreement.
B2B Content Marketing Training Services
Frequently Asked Questions
100% of the training is actionable.
We would not bother delivering training if it were only theoretical. All our training is based on our first hand knowledge and experience in seeing results over 25 years of delivering content marketing solutions.
We typically deliver our training and workshops in 1 day, depending on the size of the team we are training. However, we have provided the training in half a day for those who needed it and in 2 days for larger teams or workshop based formats.
Our training is designed to provide both fundamental understanding of B2B Content Marketing and advanced techniques to help your team reach your business goals.
Content Marketing is not difficult to understand. However, the application of techniques across your business in a consistent manner is where most find challenging.
We have trained everyone from new sales and marketing staff to marketing executives to full executive teams. All with the goal of learning how content marketing can help them reach their sales & marketing goals faster.
The cost depends on the size of your organization, the level of depth of the training, the amount of people to be trained and the amount of training involved.
A typical training or workshop investment is between $7500 and $45,000 depending on the factors above. Some organizations only have a few people to train, while others want to train dozens of staff. Some just require education, while others opt for more indepth formats.
Reach out to us for a more precise amount based on your unique situation. We believe that custom training is the most effective training. We try to understand your business model, your culture, your Sales & Marketing processes, your executive model, etc in order to determine both the price and the format of training we recommend.
On-site, live training has proven to be the most effective way to teach and learn information.
Your company will be investing both time and funds in the training process. It simply makes sense for it to be as immersive as possible.
It would be far easier and less expensive for us to deliver online training. But the results would not make the live model.
Nevertheless, if on site training is not possible at this time, then we can discuss and format alternatives for your situation.
Your team can learn about B2B content marketing on their own, for free, through hundreds of options offered online. Be it through how- to guides, articles or videos on the subject.
Education on any subject is free online nowadays. However, companies will see benefits from our training because we:
-can provide real life context
-provide relevancy to your industry
-offer a proven framework developed over years that your team can follow
-customize the training for your company so it becomes a very effective tool for your team
-save your team plenty of time as we immerse them in best practices and frameworks to follow
We absolutely work with other marketing agencies in a variety of ways — whether it’s to deliver our content marketing training to their clients or teach our framework or to provide additional content marketing support.
Of course.
We are not a train now, forget the client type of company.
We provide a follow up process to ensure the concepts discussed in training have been understood.
For companies that require more execution help, more information, we provide consulting services to help accelerate their learning curve and execution.
