What is B2B Content Lead Generation?
What is B2B Content Lead Generation?
B2B Content Lead Generation is the process of attracting and capturing potential business customers by creating and distributing highly relevant content that guides them through the buyer’s journey and encourages them to engage with your brand.
B2B Content Lead Generation Agency
There are 3 ways we offer our B2b Lead Generation Services
Tell
Show
Do
We help you create tailored content that drives leads
B2B Content Lead Generation Agency
Our 5 Steps to Lead Generation using B2B Content Marketing
We provide a clear lead generation framework ensuring confident execution instead of scattered tactics, guesswork or overly complex task lists that get poorly executed.
In a marketplace where attention is scarce and skepticism is high, providing a VALUE-first mindset creates long-term brand equity by giving before asking, and empowering before converting.
1. We adopt the core principle of "VALUE-first before attention"
Call it buyer education, buyer intent content, educational content, or value-first content, the goal is the same; to help, educate, answer and empower your audience by aligning your content with their challenges and delivering practical insights that make them feel more confident and capable during their purchasing process, even before they’re ready to buy.
When you create content that educates rather than sells, you establish yourself as trusted advisors, not just vendors. This approach builds a loyal, returning audience that views your brand as a go-to resource, resulting in stronger brand recall, faster sales cycles, more qualified leads and a clear competitive advantage.
2. Content SEO
Next, we don’t just jump in with content creation. We gather information about your business and industry, understand your audience’s challenges and requirements and analyze your competitor’s content to uncover opportunities.
We then perform keyword research unveiling the specific search terms and phrases that your target audience utilizes to find information related to your industry or your type of products/services. We prioritize keywords that show buying intent instead of simply search volume.
Audiences are becoming increasingly specific with their search terms and longtail keywords now making up over 70% of all search traffic, making it essential to target these keywords to attract high-quality traffic that are more likely to convert in to qualified leads.
3. Build a Strategy
We take what we learned from steps 1 and 2 and align it with the buyers journey and the types of content we feel both your organization and audience will best respond to.
A strategy also creates alignment across marketing, sales and leadership, making it easier to measure performance, refine tactics, and continuously improve. Without a strategy, teams often rely on guesswork, creating disconnected content that lacks purpose or fails to align with buyer needs and business goals.
If your strategy does align with buyer intent, and in turn, does not generate marketing qualified leads, then change your strategy!
4. Content Creation
We finally decide on the various types of content assets to use; all designed to attract, engage and convert your audience across their buyer’s journey.
These assets can serve different purposes, from delivering answers through a buyers guide, to providing social proof through case studies, to engaging audiences with assessments. However, the goal is the same – generate engagement that leads to marketing qualified leads.
BTW, want more backlinks to your content? Then actually publish content that your audience finds truly valuable.
5. Follow a System or Framework
Following a structured approach (a framework) brings clarity, consistency and scalability to your efforts. Without a framework or an infrastructure to support it, teams often rely on guesswork, creating disconnected content that lacks purpose or fails to align with buyer needs and business goals.
The framework that we use and guide clients with takes your research, your strategy and your content and assigns operational processes and best practices to the effort. It also creates alignment across marketing, sales and leadership, making it easier to measure performance, refine tactics and continuously improve.
In short, a framework can transform B2B Lead Generation from a set of random activities into a repeatable, results-driven system that drives growth.
"Give audiences information that is so valuable to them that they absolutely want to engage."
B2B Content Lead Generation Agency
Content or Lead Magnets We Can Help Create
Work with a lead generation agency that understands the B2B sales cycle. We leverage specific content assets and processes to help engage and convert your business audience into marketing qualified leads.
Buyer Guides
Whitepapers
Checklists
Case Studies
eGuides & eBooks
Quizzes & Assessments
Landing Pages
Presentations & Decks
Templates
Worksheets
Industry Reports / Research
eCourses
Webinars (recordings)
Action Plans
Free Trials
what you get
Process & Pricing
Review our process and pricing to determine if we are the right B2B Lead Generation service for what you’d like to achieve.
What does our process look like?
Our process depends on the type of content we are hired for. Here are some guidelines:
Service provided? B2B Lead Generation
Output: Depends on whether we are hired to Tell, Show or Do
Features: Can be short term, one off or longer terms depending on scope of the engagement
Book a Call: Let’s kick things off with a conversation to understand where you are in your content marketing journey, what challenges you’re facing and goals you want to achieve—no pressure, no hard sell.
Customized Proposal: Every client is different. We’ll send you a proposal clearly outlining our content creation services, fees, and agreed upon deliverables.
IF WE DECIDE TO MOVE FORWARD
Step 1 – Initial Discovery: If we decide to move forward, the first step is discovery. Whether we are providing content recommendations or actually delivering content, we must first learn about your challenges, constraints, and evaluate the current state of affairs.
Step 2 – Research: Before we start recommending lead generation content, or writing a content brief, we take the time to conduct further research into your industry, your website, your process, your existing content. We try to understand the nuances of your process/industry/company. We arm ourselves with all this research to make better content recommendations.
Step 3 – Delivery: Depending on the agreed deliverable, we either tell you what you need to do, show you how to do it and why or provide you with a content brief and then deliver the lead generation content ourselves.
Pricing for B2B Lead Generation Services
Our pricing for our Content Lead Generationn services really does vary, as there are several factors to consider. These factors include:
- Company/Team Size
- Does the client know the content they want, or do we choose?
- Type of Content
- Amount of content
- Length of content
- Industry Complexity
- Competitiveness of Industry
- Timeline & Urgency
- Scope of work
Our pricing is determined on a tailored pricing approach and based on statements of work and scope. Pricing follows a per project fee or a monthly retainer. We do not work on a flat hourly fee basis.
Budgets really can range widely for Content Lead Generation. We encourage you to contact us for a discussion and proposal.
Discovery Call
You’ll know if we’re a fit after just one call
Discovery & Fit
Speak directly with our principal consultant. You’ll talk through your current situation and how we can help.
Proposal
Every client is different. We’ll send you a proposal clearly outlining services, fees and agreed upon deliverables.
Fine tune
We will fine tune the proposal based on further discussions, decide on a start date and finalize our agreement.
FAQ
FAQ: B2B Content Lead Generation
When reading about B2B Content Marketing Services, we often come across the statement “If it won’t rank, it doesn’t get built.” We believe this statement is rather dramatic and missing a significant point, frankly, it’s nonsense.
The goal of content is to get your audience to consume your content and engage with it. Creating content that only ranks on search engines is a limiting strategy. Meaning, how about all those contacts your company has in their email database? Creating content for your email marketing list is extremely valuable. This content may not rank, may be difficult to rank, but if of value, your audience will consume it, use it, and it will deliver more leads for you.
Content should be created based on the value it provides to your customers. There is content that helps with ranking and traffic and there is content that is only consumed by those in your mailing list or other private contact lists or on social networks like LinkedIN. As long as you focus on providing value across your buyer’s journey, you will be fine.
Where do we start?
There are 3 major reasons for bad content.
- It’s Google’s fault! That’s right. Google has put such an emphasis on content production, keywords, length of content, etc. Companies write 2000 word articles on topics that should take one paragraph. This has led to a massive amount of fluff content that is turning people off.
- Simply put, as great as Ai is, it’s a problem! It has brought a tidal wave of mediocre content. This has led to flimsy link bait and repetitive content.
- It’s marketers’ fault. Many companies and teams simply do not understand what content marketing truly is and how best to leverage it. Many erroneously believe that its simply about publishing blog posts or about their products/services. This leads to technical writing, or sales writing, or writing for search engines instead of writing for their audience. Making content not very relevant.
Despite advances in content strategy and understanding, the above 3 reasons have led to a serious lack of content quality, which all leads to poor traffic and engagement from potential buyers.
A reminder that about 96% of all content receives little to no traffic from search engines.
Content must provide value to your audience above all. Only then can their engagement turn into trust which turn into qualified leads.
We absolutely work with other marketing agencies. Marketing agencies and consulting firms that require a specialization in B2B Content Marketing ask us to work with them and their clients. Many marketing agencies do not focus on this specialization as deeply as we do. They are busy providing an entire range of other marketing services.
B2B Content Marketing comes in many forms. The goal of which is to provide value to your audience. This value will generate more authority and more trust, which will improve engagement and interest from your audience.
The skill is NOT only to focus on what type of content to provide, but rather, a combination of what is provided, why it’s provided, when is it provided and to whom is it provided.
Here are some examples of effective content pieces. As always, its the execution that counts.
- Educational Content
- Articles & Blog Posts
- Whitepapers
- eGuides, eBooks
- Reports & Checklists
- Pillar Content
- Infographics & Data Visualizations
- Spec Sheets
- Case Studies
- Web Copy
- Buyer Guides, Price Guides
- Surveys, Polls & Quizzes
- Online Learning
- Presentations & Webinars
- Interviews & FAQs
- Tools & Templates
- Press Releases
- Videos
- Training
- Books