Turn B2B Content Marketing into a growth channel
Our B2B Content Marketing services consistently help our clients obtain more client trust and drive more traffic, engagement and qualified leads.
What is B2B Content Marketing?
What is B2B Content Marketing?
B2B Content Marketing is a strategic approach that uses content to create demand, capture existing demand, and generate qualified leads from business decision-makers. It involves developing, distributing and managing content that addresses the specific needs, challenges, and interests of your target audience.
When executed effectively, it positions your company as a trusted authority, drives deeper engagement, and leads to higher conversion rates.
Are you getting the results you want from your B2B Content Marketing?
If you have any of these marketing challenges, we can help
Content Strategy
You're creating content without a guiding strategy or framework
Traffic from Content
Traffic from content is stagnant or declining and needs attention
Engagement & Leads
Audience engagement & qualified leads are not materializing much
Content Creation
It is a struggle for your company to develop quality content
Executive Buy-In
Executives not fully buying into the benefits of Content Marketing
Sales & Marketing
Sales & marketing don't seem to be aligned with content marketing
Fleeting Audience
Your audience may be reaching you, but they are not sticking around or coming back.
What Content to use
You aren't sure what content is best to reach your audience
Low links to content
Not many are linking to your content, reducing your backlink impact
B2B Content Marketing capabilities
Our B2B Content Marketing services
B2B Content Marketing and its benefits are easy to understand. Executing and sustaining a successful B2B Content Marketing strategy, is not. Mainly because people over-complicate the approach, make poor decisions or they neglect it if its not part of their core business mandate.
Our strategy focuses on addressing your audience’s needs instead of the ticking time bomb of frustrating Google updates.
Hire us to work with your team and help you achieve better audience marketing reach, engagement & leads through the power of B2B Content Marketing.
- Deliver a strategy unique for your business
- Content Marketing Framework
- Training on our VIA Method (VALUE-FIRST methodology)
- Content SEO
- Content Marketing Audits
- Content Creation
- Competitive Analysis
- Lead Generation
of web pages receive no traffic: underscoring the importance of having an effective content marketing strategy.
“Your present content strategy is designed to get the results you are getting right now. For the trajectory & results to change, your content marketing approach must change. A clear and achievable strategy will lead towards better audience reach and engagement. Period.”
garnerOne Media
Our flagship B2B Content Marketing training helps with best practices, proven frameworks, strategy & tactics so your team levels up their B2B content marketing skills.
- Develop the knowledge and skills to execute a content marketing strategy with confidence
- Teaches a proven framework that gets results
- Training on the concepts we use to achieve better ROI
- Live & Online Training
- Training is customized to your situation and not generic
64% of the most successful B2B marketers have an organization content marketing strategy, highlighting the importance of a structured approach in driving consistent success.
Detailed assessment of your current B2B Content Marketing strategy and execution. We help identify any issues in your B2B content marketing process, including:
- We don’t just audit your content, we audit your entire content marketing process
- Are there any red flags in your process?
- Are there any opportunities to leverage?
- Content-Audience Fit
- Content Creation Strategy & Process
- Competitive Analysis
- Keyword Search & Analysis
- Content Distribution
- Content Selection process
- Executive buy-in, Corporate culture fit
The goal of Content SEO & Content Optimization is to drive engagement and conversions (leads).
- SEO Strategy & Planning – Strategic approach to organic search growth and increased engagement
- Reduce the dependency and cost of paid search
- Keyword Research & Optimization – Targets high-intent keywords, focusing on content that your audience wants
- Content SEO Audit – Identifies weak points and opportunities to enhance competitiveness, content creation and engagement
- Competitive Analysis – Research competitor rankings, keywords, traffic sources, popular content so you can compete for their rankings
- On-Page Optimizations & Internal Linking
- Web page workflows and funnels
Organic web listings receive 73% of clicks, indicating that users predominantly trust and select non-paid search results over paid ads.
Content for every step of the customer journey; from foundational thought leadership, to whitepapers, to lead magnets, infographics, eGuides, articles to traffic generating assets.
- Content Planning – Aligns content with business goals to attract and convert customers
- Mapping Content to buyer journey
- Optimized Content – Improves relevance and search rankings, thus driving organic traffic
- Multi-Format Content Creation – Educational content, blogs, whitepapers, eGuides, case studies, Industry reports, surveys, Infographics, checklists, reports, etc
- Competitive Benchmarking – Identifies gaps and opportunities to outperform competitors
- Infographics – Simplify complex information for better engagement, ranking and shareability
- Multi purpose Content – Brand awareness, Product Marketing, Sales content, Lead Magnets, content not-for-search-engines, etc
- Editorial Planning – Determining what content to publish, by when, by whom,
- Thought Leadership & Authority – Positions your brand or executives as industry authorities, and indispensable resources; building trust with prospects. Trust delivers sales.
Did you know?: B2B buyers engage with 3 to 7 pieces of content before even initiating contact with a business.
Takeaway: if your content is not found or not engaging enough to be either found or consumed, you are not being shortlisted.
Lead Generation within a Content Marketing context is about publishing content and developing processes that will improve the probability that prospects will want to engage with you and convert into valuable leads.
- Develop effective Lead Capture strategies for your specific situation
- Develop content that builds trust & demonstrates expertise
- Capture prospect leads: eBooks, whitepapers, case studies, webinars, industry reports, templates, checklists, eGuides, research, courses, tutorials, toolkits, quizzes, etc
- Determine how/where to best distribute your content for optimal exposure and lead capture
-96% of website visitors aren’t ready to buy immediately
-B2B buyers engage with 3 to 7 pieces of content before initiating contact with a business.
If your content is not found or not engaging enough to capture a lead, then you are wasting your content marketing efforts
Get your B2B Content Marketing SCORE
- Its' Free
- Quick Strategy Audit
- Get Recommendations
Our B2B Content Marketing System
From Good to GR8 Framework
8 Strategic Pillars for Turning B2B Content Marketing into a Growth Channel
B2B Marketing is at a crossroad
- Traditional tactics are no longer enough.
- AI is siphoning search traffic.
- Search engines prioritize paid placements, video, and community-driven content over organic results.
- Audiences now live inside closed social networks
- Trust in brands has steadily eroded
- As Ai for SEO & Content continues to be used by all businesses, Search Engines (Google) will determine the factors that are most important for you to rank. Ensure you know what those are.
Today’s audiences demand education over interruption and trust over tactics. They don’t need more content, they need answers. They seek help, guidance, and empowerment, not another sales pitch.
Yet too many businesses continue creating content that falls flat. Without a clear, strategic framework, lower engagement and missed leads will continue.
The GR8 Framework was developed as our strategic approach to modern B2B content marketing. It provides businesses with a clear, structured system to build trust, create and capture demand, and turn content marketing into a channel that initiates growth.
What Is The GR8 Framework?
The GR8 Framework is our operating system & approach for B2B companies that want to leverage content marketing. Not only does the GR8 Framework help businesses plan, create, distribute, measure and market content with purpose and confidence, but it also provides marketers with a clear advantage to building awareness, earning trust, creating & capturing demand, and turning B2B Content Marketing into a growth channel.
There are 8 detailed and powerful pillars within the framework; each builds on the last, guiding teams through a complete content marketing lifecycle. It is thorough, yet straightforward to understand.
- Audit – Where are you now? (your current state, your goals)
- Intelligence – Who are you targeting, why, pain points, competitive analysis, industry insight, keyword & intent analysis
- Strategy – Types of content to create, why create it, authority signals, Ranking factors in the age of Ai SEO, buyer psychology, a steadfast content “value” philosophy and a mentality of generosity
- Creation & Production – How to produce, plan and deliver effective content
- Optimization & Structure – Structure & optimize content for best discoverability usability & for it to convert better.
- Distribution – Get your content seen through different channels, and build more of an audience that you own, not rent.
- Performance -Track and respond to metrics and attribution.
- Operations – Focus on operational effectiveness with the right tools, systems and leadership support.
Why the GR8 Framework works
Most companies create content, few leverage it into consistent growth. The GR8 Framework helps companies go beyond “doing content” by building the structure, accountability, and vision required to build a dependable growth channel.
Providing real value to satisfied customers
Who we've worked with
Discovery Call
You’ll know if we’re a fit after just one call
Discovery & Fit
Speak directly with our principal consultant. You’ll talk through your current situation and how we can help.
Proposal
Every client is different. We’ll send you a proposal clearly outlining services, fees and agreed upon deliverables.
Fine tune
We will fine tune the proposal based on further discussions, decide on a start date and finalize our agreement.
FAQ
FAQ: B2B Content Marketing
Learn more about our B2B Content Marketing Services
When reading about B2B Content Marketing Services, we often come across the statement “If it won’t rank, it doesn’t get built.” We believe this statement is rather dramatic and missing a significant point, frankly, it’s nonsense.
The goal of content is to get your audience to consume your content and engage with it. Creating content that only ranks on search engines is a limiting strategy. Meaning, how about all those contacts your company has in their email database? Creating content for your email marketing list is extremely valuable. This content may not rank, may be difficult to rank, but if of value, your audience will consume it, use it, and it will deliver more leads for you.
Content should be created based on the value it provides to your customers. There is content that helps with ranking and traffic and there is content that is only consumed by those in your mailing list or other private contact lists or on social networks like LinkedIN. As long as you focus on providing value across your buyer’s journey, you will be fine.
Where do we start?
There are 3 major reasons for bad content.
- It’s Google’s fault! That’s right. Google has put such an emphasis on content production, keywords, length of content, etc. Companies write 2000 word articles on topics that should take one paragraph. This has led to a massive amount of fluff content that is turning people off.
- Simply put, as great as Ai is, it’s a problem! It has brought a tidal wave of mediocre content. This has led to flimsy link bait and repetitive content.
- It’s marketers’ fault. Many companies and teams simply do not understand what content marketing truly is and how best to leverage it. Many erroneously believe that its simply about publishing blog posts or about their products/services. This leads to technical writing, or sales writing, or writing for search engines instead of writing for their audience. Making content not very relevant.
Despite advances in content strategy and understanding, the above 3 reasons have led to a serious lack of content quality, which all leads to poor traffic and engagement from potential buyers.
A reminder that about 96% of all content receives little to no traffic from search engines.
Content must provide value to your audience above all. Only then can their engagement turn into trust which turn into qualified leads.
We absolutely work with other marketing agencies. Marketing agencies and consulting firms that require a specialization in B2B Content Marketing ask us to work with them and their clients. Many marketing agencies do not focus on this specialization as deeply as we do. They are busy providing an entire range of other marketing services.
B2B Content Marketing comes in many forms. The goal of which is to provide value to your audience. This value will generate more authority and more trust, which will improve engagement and interest from your audience.
The skill is NOT only to focus on what type of content to provide, but rather, a combination of what is provided, why it’s provided, when is it provided and to whom is it provided.
Here are some examples of effective content pieces. As always, its the execution that counts.
- Educational Content
- Articles & Blog Posts
- Whitepapers
- eGuides, eBooks
- Reports & Checklists
- Pillar Content
- Infographics & Data Visualizations
- Spec Sheets
- Case Studies
- Web Copy
- Buyer Guides, Price Guides
- Surveys, Polls & Quizzes
- Online Learning
- Presentations & Webinars
- Interviews & FAQs
- Tools & Templates
- Press Releases
- Videos
- Training
- Books
