Turn Your Content Marketing into a Leads Channel
Hyper-focused as a B2B Content Marketing Agency helping clients earn more trust, drive more engagement and leads from their audience. If you want more from your content marketing strategy, we can help.
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A partner, not a vendor
What we do
B2B Content Marketing Agency
We are not trying to be everything marketing to everyone. We exclusively offer B2B Content Marketing Agency services that help our clients generate sales growth through their content marketing efforts. We bring clarity nd confidence to help them obtain trust and generate more engagement & leads.
It really is simple: if your content marketing is not delivering qualified leads, then you are losing revenue, period!
Experience – Delivering marketing results since 2005
Speciality – B2B Content Marketing Consulting & training
Services – Consulting, Coaching, Training, Execution
Trust is the new Currency
Challenge. Opportunity
Challenges
- Buyers are avoiding sales pitches and ignoring online ads more than ever
- If everyone's using Ai for SEO & Content, then how do you differentiate and determine what factors actually rank?
- About 95% of web pages get zero to little traffic
- Too much garbage content that delivers little value to buyers
- Engagement from potential buyers is low because trust is very low
- Less page 1 real estate is available for organic search results and 75% of users do not go beyond page 1
- Google dictates how much traffic you receive. More and more traffic is being kept on their platform
Opportunities
- Trust is the new currency in marketing.
- Trust becomes the ultimate differentiator in a competitive market
- Audiences engage more with businesses that have earned their trust
- Trust leads to more engagement, which generates more qualified leads
Solution
Follow a Content Marketing Framework & position yourself for success
Following a framework that outlines content marketing best practices doesn’t just win you short-term attention, you also create the conditions for long-term customer growth.
The Importance of a Structured Approach
Following a structured approach (a framework) brings clarity, consistency and scalability to B2B Content Marketing efforts.
Without a framework or an infrastructure to support it, teams often rely on guesswork, creating disconnected content that lacks purpose or fails to align with buyer needs, business goals and search engine rankings.
The framework we developed, called the Good to GR8 Framework, guides clients step-by-step through the entire B2B content marketing process, not just content creation. It’s our operating system for B2B companies that want to leverage content marketing efforts into a clear advantage to building awareness, earning trust, creating & capturing demand, and generating a channel that initiates sales.
There are many other very good frameworks or structures you can follow. The point is to actually follow one.
In short, a framework can transform your B2B content marketing process from a set of random content activities into a repeatable, results-driven system that drives confidence and results from the efforts you are putting into content marketing.
Our Capabilities
It’s not just about being seen—it’s about being chosen
Consulting & Coaching
Providing B2B Content Marketing Agency services & strategies. You'll benefit from our clear set of concepts that will guide you towards better audience reach, engagement & leads.
Customized Training
Our flagship B2B Content Marketing training helps with best practices, proven frameworks, strategy & tactics so your team levels up their B2B content marketing skills.
Content SEO & Optimization
Focused on engagement by aligning audience intent with relevant content, optimization page structure and other Content SEO best practices.
Content
Creation
Content for every step of your customer journey; from foundational thought leadership, to lead magnets, infographics, eGuides, to traffic generating assets.
Our B2B Content Marketing System
From Good to GR8 Framework
8 Strategic Pillars for Turning B2B Content Marketing into a Growth Channel
B2B Marketing is at a crossroad
- Traditional tactics are no longer enough.
- AI is siphoning search traffic.
- Search engines prioritize paid placements, video, and community-driven content over organic results.
- Audiences now live inside closed social networks
- Trust in brands has steadily eroded
- As Ai for SEO & Content continues to be used by all businesses, Search Engines (Google) will determine the factors that are most important for you to rank. Ensure you know what those are.
Today’s audiences demand education over interruption and trust over tactics. They don’t need more content, they need answers. They seek help, guidance, and empowerment, not another sales pitch.
Yet too many businesses continue creating content that falls flat. Without a clear, strategic framework, lower engagement and missed leads will continue.
The GR8 Framework was developed as our strategic approach to modern B2B content marketing. It provides businesses with a clear, structured system to build trust, create and capture demand, and turn content marketing into a channel that initiates growth.
What Is The GR8 Framework?
The GR8 Framework is our operating system & approach for B2B companies that want to leverage content marketing. Not only does the GR8 Framework help businesses plan, create, distribute, measure and market content with purpose and confidence, but it also provides marketers with a clear advantage to building awareness, earning trust, creating & capturing demand, and turning B2B Content Marketing into a growth channel.
There are 8 detailed and powerful pillars within the framework; each builds on the last, guiding teams through a complete content marketing lifecycle. It is thorough, yet straightforward to understand.
- Audit – Where are you now? (your current state, your goals)
- Intelligence – Who are you targeting, why, pain points, competitive analysis, industry insight, keyword & intent analysis
- Strategy – Types of content to create, why create it, authority signals, Ranking factors in the age of Ai SEO, buyer psychology, a steadfast content “value” philosophy and a mentality of generosity
- Creation & Production – How to produce, plan and deliver effective content
- Optimization & Structure – Structure & optimize content for best discoverability usability & for it to convert better.
- Distribution – Get your content seen through different channels, and build more of an audience that you own, not rent.
- Performance -Track and respond to metrics and attribution.
- Operations – Focus on operational effectiveness with the right tools, systems and leadership support.
Why the GR8 Framework works
Most companies create content, few leverage it into consistent growth. The GR8 Framework helps companies go beyond “doing content” by building the structure, accountability, and vision required to build a dependable growth channel.
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Who we've worked with
Blog, Articles, Insight
Our Thinking on B2B Content Marketing
Practical, thoughtful Content Marketing advice & insight for B2B companies
