Turn Your B2B Content Marketing into a Leads Channel
We are hyper-focused on showing our clients how they can earn more trust, engagement and leads through their B2B content marketing strategies.
Get your B2B Content Marketing Score
A partner, not a vendor
Attracting B2B Buyers Is Getting Harder
Today’s audiences demand education over interruption. They don’t need more content or ads, they need answers. Stop “selling” to them and start providing more help, more guidance and more empowerment so they can do their job better. Oh and the changes around search marketing & Ai have made your efforts even more challenging.
Traditional Tactics Fatigue
Traditional tactics are not good enough. Buyers self educate, trusting helpful content instead of cold outreach or interruptive marketing tactics.
Buyers have less Trust
Constant marketing noise, generic and bad content (especially Ai content) and overpromising from vendors erode buyer confidence and trust.
Search Has Changed
Changes to search marketing & Ai are forcing businesses to adjust and promote trust and authority signals by default in order to be referenced and discovered.
Serious challenges for businesses
- AI Search has significantly disrupted content discoverability
- B2B audiences are no longer searching just on Google
- There is just too much poor quality content
- Cold calls and emails are ignored
- Generic content you produce is a complete waste
- Over 95% of website content never gets traffic
- Trust in brands and their content has steadily declined
Yet too many businesses continue creating content that goes nowhere.
Your authority & trust are what counts
AI models, browsers, traditional search engines don’t “decide” who’s authoritative on their own. They infer it from data the Ai finds about your business; patterns in text, citations, brand mentions, content originality, business representation, user engagement and content analysis.
The quantity and quality of data found all depends on how well businesses build their online trustworthiness and expertise. How do you do that?
Quality content and positive reviews are always the answer
Content sits at the center of all discoverability. It is more important than ever. How Ai engines and search engines interpret and reference your content will directly shape how customers perceive your business.
This means that consistently publishing quality content and reviews that showcases your topical authority and credible associations is the single most powerful and indispensable way for businesses to be referenced in the AI discovery era. Period!
Following a clear and structured framework can transform your B2B content marketing process from a set of random content activities into a repeatable, results-driven system that actually drives leads.
The answer is always better content & reviews
Content has always been and will continue to be at the heart of any discoverability strategy. Without content, SEO, Ai Search, Organic reach, sharing, education, teaching clients, showcase your expertise, etc does not work. Businesses need to focus on better content worthwhile of client attention.
There are many good B2B content marketing frameworks you can follow. The point is to actually follow one. We believe ours can make a difference.
It really is straightforward: if your B2B content marketing is not consistently generating quality interest or leads, then you are wasting resources, you can do better. We’d love to help.
Our Capabilities
B2B Content Marketing is not about publishing content; its about being discovered and chosen
Consulting &
Coaching
Providing B2B Content Marketing services & strategies. You'll benefit from our clear set of concepts that will guide you towards better audience reach, engagement & leads.
Customized
Training
Our flagship B2B Content Marketing training helps with best practices, proven frameworks, strategy & tactics so your team levels up their B2B content marketing skills.
SEO, GEO, AEO, Optimization
Content needs to be optimized to be discovered by your audience, by Ai models, by search engines, by social networks, by other discovery platforms. It's no longer just about ranking on search.
Content
Creation
Content creation from foundational "Answer" content, to thought leadership, to lead magnets, infographics, eGuides, to traffic generating assets and Ai worthy citation content.
A structured approach that delivers results
Our B2B Content Marketing Framework was developed as an operating system & approach for B2B companies that want to generate measurable results from their content marketing efforts.
100% about B2B Content
We center our lead generation strategy for clients around B2B content because when properly optimized and strategically deployed across the right channels, from search engines and AI platforms to your owned audiences, content becomes your most sustainable, cost-effective engine for attracting and converting qualified business buyers. This helps you transform B2B content marketing from a cost center into a measurable, scalable leads channel that compounds in value over time.
Over 20 years to leverage
For over 20 years, we’ve worked across strategy, sales, lead generation, SEO, partner marketing, inbound marketing and content marketing, serving both enterprise customers and startups. As business owners ourselves, we understand the fundamentals that drive real results, not just tactical execution that less experienced teams typically offer. Our content framework emerged from years of understanding what actually moves the needle.
Why work with garnerOne Media
We are a full-service B2B marketing consulting agency focusing on the fundamental aspects of B2B Content Marketing to help clients drive quality leads.
Our goal? to help you leverage content to build a reputation as the go-to resource within your market.
There are many good B2B content marketing frameworks you can follow. The point is to actually follow one. We believe ours can make a difference.
It really is straightforward: if your B2B content marketing is not consistently generating quality interest or leads, then you are wasting resources, you can do better. We’d love to help.
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- It's FREE
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Providing real value to satisfied customers
Who we've worked with
Blog, Articles, Insight
Our Thinking on B2B Content Marketing
Practical, thoughtful Content Marketing advice & insight for B2B companies
