What is B2B Content Marketing Training?
What is B2B Content Marketing Training?
B2B Content Marketing Training focuses on teaching businesses about best practices, proven frameworks, strategy & tactics to improve their B2B content marketing skills and results.
Main Benefits
What you gain from our B2B Content Marketing Training
Knowledge
You will gain the knowledge and understanding of the most important aspects of B2B content marketing
Systems
Learn the importance of a structured approach by following the systems & frameworks we use to achieve consistant results
Independance
The goal is to help your team run and manage a successful content strategy with more confidence and consistency
B2B Content Marketing Training
Deliverables from our B2B Content Marketing Training
Customized Approach
Every client is different. We develop customized training that meets your unique needs and budget
Live Training
We have found that live face-to-face training produces the best retention and results
Proven Framework
Teaches a proven framework and methodology that we use to generate consistent results
Develop a clear Content Marketing Strategy
No more random acts of content. Learn how to put an effective strategy in place
Learn the VALUE-first System
Learn our core strategies on what makes your audience want to engage with you
SEO that actually converts
How to identify SEO keywords that will drive qualified traffic that converts
Focus on Conversions, not Traffic
Focusing on long-tail & buyer intent keywords will drive far greater conversions
How to structure Topical Authority
Learn elements of site structure to focus on to help search engines understand your authority better
Content Ownership (Audienceship)
Learn the importance of and how to achieve "Audienceship" & threats of not owning your audience
What Content should you Create
Learn the different types of content you should create and how each aligns to the buyer's journey
Competitive Analysis & Research
Learn how to analyze their Content SEO strategies & tactics to uncover opportunities
Content Distribution & Diversification
Learn where & how to distribute or promote your content for greater impact.
Outcomes, Attribution & Metrics
Learn the different types of content you should create and why each is important to a buyer's journey
Re-tool, Reiterate, Repurpose
Learn how to analyze their Content SEO strategies & tactics to uncover opportunities
Content Marketing Software & Tools
Tools you can use to impact your productivity and results. (Ai tools, software & templates)
B2B Content Marketing Training
Our B2B Content Marketing Training Operating System
In a marketplace where attention is scarce and skepticism is high, providing a VALUE-first mindset creates long-term brand equity by giving before asking, and empowering before converting.
1. VALUE-FIRST before attention
A VALUE-first mindset is about giving before asking. It’s about answering your audience’s questions, addressing their challenges and delivering practical insights that make them feel more confident and capable, long before they’re ready to buy.
When you create content that educates rather than sells, you establish yourself as trusted advisors, not just vendors. This approach builds a loyal, returning audience that views your brand as a go-to resource, resulting in stronger brand recall, faster sales cycles, more qualified leads and a clear competitive advantage.
2. The importance of a structured approach
Following a structured approach (a framework) brings clarity, consistency and scalability to your efforts. Without a framework or an infrastructure to support it, teams often rely on guesswork, creating disconnected content that lacks purpose or fails to align with buyer needs and business goals.
The framework we follow guides clients step-by-step through the entire B2B content marketing process, not just content creation—from research to strategy and planning, including content SEO, content creation, distribution, measurement and operational support.
In short, a framework can transform your B2B content marketing process from a set of random activities into a repeatable, results-driven system that drives growth.
3. Audienceship
Owning access to your audience is truly a competitive advantage; owning your audience distribution channels builds your moat; amplifies your content, lowers your acquisition costs and gives you independence from platforms you can’t control.
If you don’t have direct access to your audience and you keep “renting” access from ad networks, search engines or social networks, then you don’t have real control. And without control, you can’t build long-term value from your content efforts.
If you want your marketing to have a direct relationship with your audience and to reduce dependency on third-party platforms then investing in Audienceship is becoming a competitive necessity.
Read a little more on the subject in an article we published titled: Owning Access to your Audience is the new Marketing Moat
B2B Content Marketing Training
Who leads our B2B Content Marketing Training?
All trainings are led by the founder & principal at garnerOne media
Too many agencies, consultants and marketing folk overcomplicate B2B Content Marketing—all these “funnels & workflows” give us a headache.
Simplification leads to execution.”
Albert S. Bitton
Albert S. Bitton
Founder & Principal
what you get
Process, Pricing & Fit
Review our process and pricing to determine if we are the right training service for what you’d like to achieve.
What does our process look like?
Our process depends on the type of training we are hired for. Here are some guidelines:
Service provided? Training & Coaching (we show you what to do)
Output: Audit + Recommendations + Training on Implementation
Features: Short term, one off project
Book a Call: Let’s kick things off with a conversation to understand where you are in your content marketing journey, what challenges you’re facing and goals you want to achieve. We’ll also figure out if our training is the right fit for you—no pressure, no hard sell. And whether or not we work together, we are sure you will leave the call with insights you can start using.
Customized Proposal: Every client is different. We’ll send you a proposal clearly outlining our training services, fees, and agreed upon deliverables.
IF WE DECIDE TO MOVE FORWARD
Step 1 – Initial Discovery: If we decide to move forward, the first step is discovery. We will begin working with your leadership team to learn about your challenges, constraints, and evaluate the current state of affairs. We know that every company has a different starting point—some teams are brand new to content marketing, while others are refining an existing strategy.
Step 2 – Research & Audit: Before we set a time for training your team, we must conduct further research into your industry, your website, your process, your content. We interview key staff to understand nuances of your process/industry/company. Essentially, we conduct an audit of your Content Marketing process, efforts & results. We arm ourselves with all this research to make sure that your training fits your unique needs, experience level, and goals.
Step 3 – Training delivery: The training date is set. It’s time for us to put the final stages on your customized training. Our training is hands-on. We don’t just give a presentation. It is designed to get your team creating, refining and using content in a way that drives real business results.
Pricing for Training Services
Our pricing for our training services can vary, as there are a few factors to consider. These factors include:
- Company/Team Size
- Revenue or Startup stage
- Industry Complexity
- Client’s internal capabilities
- Competitiveness of Industry
- Timeline & Urgency
- Scope of work – Training only or training + consulting/coaching
- Goals – Basic content marketing understanding, or detailed training
- Number of Training Sessions – typically training is 1 or 2 days, however for larger teams or different location teams, multiple training days may be required
With that in mind, budgets can range from one-time training fees of $7,500 for 1 day training for smaller organizations, up to $38,000+ for larger organizations that require more in-depth training or multiple sessions. On average, however, clients typically invest between $7,500-$15,500 for custom training.
We encourage you to contact us for a discussion and proposal.
Discovery Call
You’ll know if we’re a fit after just one call
Discovery & Fit
Speak directly with our principal consultant. You’ll talk through your current situation and how we can help.
Proposal
Every client is different. We’ll send you a proposal clearly outlining services, fees and agreed upon deliverables.
Fine tune
We will fine tune the proposal based on further discussions, decide on a start date and finalize our agreement.
FAQ
FAQ: B2B Content Marketing Training Services
When reading about B2B Content Marketing Services, we often come across the statement “If it won’t rank, it doesn’t get built.” We believe this statement is rather dramatic and missing a significant point, frankly, it’s nonsense.
The goal of content is to get your audience to consume your content and engage with it. Creating content that only ranks on search engines is a limiting strategy. Meaning, how about all those contacts your company has in their email database? Creating content for your email marketing list is extremely valuable. This content may not rank, may be difficult to rank, but if of value, your audience will consume it, use it, and it will deliver more leads for you.
Content should be created based on the value it provides to your customers. There is content that helps with ranking and traffic and there is content that is only consumed by those in your mailing list or other private contact lists or on social networks like LinkedIN. As long as you focus on providing value across your buyer’s journey, you will be fine.
Where do we start?
There are 3 major reasons for bad content.
- It’s Google’s fault! That’s right. Google has put such an emphasis on content production, keywords, length of content, etc. Companies write 2000 word articles on topics that should take one paragraph. This has led to a massive amount of fluff content that is turning people off.
- Simply put, as great as Ai is, it’s a problem! It has brought a tidal wave of mediocre content. This has led to flimsy link bait and repetitive content.
- It’s marketers’ fault. Many companies and teams simply do not understand what content marketing truly is and how best to leverage it. Many erroneously believe that its simply about publishing blog posts or about their products/services. This leads to technical writing, or sales writing, or writing for search engines instead of writing for their audience. Making content not very relevant.
Despite advances in content strategy and understanding, the above 3 reasons have led to a serious lack of content quality, which all leads to poor traffic and engagement from potential buyers.
A reminder that about 96% of all content receives little to no traffic from search engines.
Content must provide value to your audience above all. Only then can their engagement turn into trust which turn into qualified leads.
We absolutely work with other marketing agencies. Marketing agencies and consulting firms that require a specialization in B2B Content Marketing ask us to work with them and their clients. Many marketing agencies do not focus on this specialization as deeply as we do. They are busy providing an entire range of other marketing services.
B2B Content Marketing comes in many forms. The goal of which is to provide value to your audience. This value will generate more authority and more trust, which will improve engagement and interest from your audience.
The skill is NOT only to focus on what type of content to provide, but rather, a combination of what is provided, why it’s provided, when is it provided and to whom is it provided.
Here are some examples of effective content pieces. As always, its the execution that counts.
- Educational Content
- Articles & Blog Posts
- Whitepapers
- eGuides, eBooks
- Reports & Checklists
- Pillar Content
- Infographics & Data Visualizations
- Spec Sheets
- Case Studies
- Web Copy
- Buyer Guides, Price Guides
- Surveys, Polls & Quizzes
- Online Learning
- Presentations & Webinars
- Interviews & FAQs
- Tools & Templates
- Press Releases
- Videos
- Training
- Books