B2B Content Creation

Hire for Strategy & Fundamental Content

Instead of hiring an agency or consultant for basic content production, hire them (us) for Content Marketing strategy, audits, training, Content SEO, Content ideation, creation of anchor content like whitepapers, infographics, Pillar Pages, Buyer Guides, Thought Leadership content, Quizzes & Assessments, etc.

You can then use tools like Ai or writing services to create additional content that aligns with the strategy that we helped you create or refine.

Use Ai to Create Content

AI tools are no longer optional—they’re becoming a go-to resource for content creation. We actively encourage businesses to use them to support tasks like brainstorming topics, drafting outlines and refining messaging across formats. When given clear, well-structured prompts, these tools can save time and help maintain a steady flow of content.

That said, while Ai excels at producing grammatically correct text, it may lack emotional nuance, cultural, industry, political or social context. Human oversight and editing ensures the final product aligns with your quality controls and strategy and avoids ethical pitfalls like plagiarism. 

The Case for Using Writing Services

There are a number of online writing services you can use to scale your basic content production. As long as you have your strategy, your Content SEO, your content briefs ready, these services can deliver a blog or article in a fair amount of time.  Some even provide SEO optimized articles.

Our experience with these services?

• Like other service industries, many are really good, most are not.
• Many use Ai as a starting point (as you could also) and writers edit the drafts and final deliverable.
• To be effective, you must already know what you want and how to write it. These services will not develop your strategy, your content SEO, your competitive analysis. They create content based on what you tell them.
• As Ai gets better and as more businesses use proper Ai prompts and workflows, these writing services will eventually become redundant.
• Much like using Ai, you must always ensure you edit their output for proper structure, your brand voice, for plagiarism and for usefulness. 
• These services will be less expensive than having an agency create the same basic content. However, you will still need a layer of verification.

Our recommendation:

-Wish to produce fundamental content? Use a content marketing agency, consultant or internal expert.

-Know exactly what you want based on an existing strategy and want scale? Use the writing services if you want a human touch.

-If you use these services and evaluate the quality of their content, you will determine that you can almost replicate their output using Ai. As such, we recommend focusing your efforts on Ai instead and hiring editors and strategists to oversee the process.

-Would you like someone to oversee the entire process, from strategy to content SEO to content output and align everything to your audience’s intent, brand voice, etc? Then, have your internal resources provide this service or hire a content marketing agency or consultant. 

Do it yourself

Our goal, if you hire us to work together, is not to provide our services in perpetuity. Instead, it is for you to develop the knowledge and skills to execute an effective B2B Content Marketing strategy with your own resources. 

Once you understand the fundamentals and put a framework in place, the combination of internal strategy, knowledge and resources along with the ability of Ai tools will enable your team to execute at scale with more confidence.

You can always hire a content marketing consultant or agency like ours to provide audits, a new perspective or refine a current strategy. However, the important part is that you will have developed the knowledge, skills and resources to execute internally.