Turn B2B Content Marketing into a growth channel
Our B2B Content Marketing services consistently help our clients obtain more client trust and drive more traffic, engagement and qualified leads.
What is B2B Content Marketing?
What is B2B Content Marketing?
B2B Content Marketing is a strategic approach where businesses use content to attract the attention of their potential buyers. As potential buyers search the internet in various ways for a vendor or a solution to a problem they are trying to solve, ultimately they are attracted to pieces of content they find helpful in addressing what they are looking for. Businesses that create content that is educational, helpful and useful to potential buyers create more demand and capture more qualified leads than those that don’t.
Search engines, Ai platforms, social networks, forums, etc all reference content they believe addresses the needs of the potential buyers. Content is one of the main reasons businesses are found online and in turn engaged with by potential buyers. When executed effectively, it positions your company as a trusted authority, drives deeper engagement, and leads to higher conversion rates.
Are you getting the results you want from your B2B Content Marketing?
If you have any of these marketing challenges, we can help
Content Strategy
You're creating content without a guiding strategy or framework
Traffic from Content
Traffic from content is stagnant or declining and needs attention
Engagement & Leads
Audience engagement & qualified leads are not materializing much
Content Creation
It is a struggle for your company to develop quality content
Executive Buy-In
Executives not fully buying into the benefits of Content Marketing
Sales & Marketing
Sales & marketing don't seem to be aligned with content marketing
Ai, GEO, AEO Search
No sure how best to get Ai models and browsers to reference your business or content
What Content to use
You aren't sure what content is best to reach your audience
Low links to content
Not many are linking to your content, reducing your backlink impact
B2B Content Marketing capabilities
Our B2B Content Marketing services
B2B Content Marketing and its benefits are easy to understand. Executing and sustaining a successful B2B Content Marketing strategy, is not. Mainly because people over-complicate the approach, make poor decisions or they neglect it if its not part of their core business mandate.
Our strategy focuses on addressing your audience’s needs instead of the ticking time bomb of frustrating Google updates.
Hire us to work with your team and help you achieve better audience marketing reach, engagement & leads through the power of B2B Content Marketing.
- Deliver a strategy unique for your business
- Content Marketing Framework
- Training on our VIA Method (VALUE-FIRST methodology)
- Content SEO
- Content Marketing Audits
- Content Creation
- Competitive Analysis
- Lead Generation
of web pages receive no traffic: underscoring the importance of having an effective content marketing strategy.
“Your present content strategy is designed to get the results you are getting right now. For the trajectory & results to change, your content marketing approach must change. A clear and achievable strategy will lead towards better audience reach and engagement. Period.”
garnerOne Media
Our flagship B2B Content Marketing training helps with best practices, proven frameworks, strategy & tactics so your team levels up their B2B content marketing skills.
- Develop the knowledge and skills to execute a content marketing strategy with confidence
- Teaches a proven framework that gets results
- Training on the concepts we use to achieve better ROI
- Live & Online Training
- Training is customized to your situation and not generic
64% of the most successful B2B marketers have an organization content marketing strategy, highlighting the importance of a structured approach in driving consistent success.
Detailed assessment of your current B2B Content Marketing strategy and execution. We help identify any issues in your B2B content marketing process, including:
- We don’t just audit your content, we audit your entire content marketing process
- Are there any red flags in your process?
- Are there any opportunities to leverage?
- Content-Audience Fit
- Content Creation Strategy & Process
- Competitive Analysis
- Keyword Search & Analysis
- Content Distribution
- Content Selection process
- Executive buy-in, Corporate culture fit
The goal of Content SEO & Content Optimization is to drive engagement and conversions (leads).
- SEO Strategy & Planning – Strategic approach to organic search growth and increased engagement
- Optimize for Ai Search – Ai search prefers properly optimized, formatted and quality content
- Reduce the dependency and cost of paid search
- Keyword Research & Optimization – Targets high-intent keywords, focusing on content that your audience wants
- Content SEO Audit – Identifies weak points and opportunities to enhance competitiveness, content creation and engagement
- Competitive Analysis – Research competitor rankings, keywords, traffic sources, popular content so you can compete for their rankings
- On-Page Optimizations & Internal Linking
Organic search has fundamentally changed in the Ai era. The key component of SEO remain important. However, SEO must optimize for Ai search, citations, trust and authority more than ever before.
Content for every step of the customer journey; from foundational thought leadership, to whitepapers, to lead magnets, infographics, eGuides, articles to traffic generating assets.
- Content Planning – Aligns content with business goals to attract and convert customers
- Mapping Content to buyer journey
- Optimized Content – Improves relevance and search rankings, thus driving organic traffic
- Multi-Format Content Creation – Educational content, blogs, whitepapers, eGuides, case studies, Industry reports, surveys, Infographics, checklists, reports, etc
- Competitive Benchmarking – Identifies gaps and opportunities to outperform competitors
- Infographics – Simplify complex information for better engagement, ranking and shareability
- Multi purpose Content – Brand awareness, Product Marketing, Sales content, Lead Magnets, content not-for-search-engines, etc
- Editorial Planning – Determining what content to publish, by when, by whom,
- Thought Leadership & Authority – Positions your brand or executives as industry authorities, and indispensable resources; building trust with prospects. Trust delivers sales.
Did you know?: B2B buyers engage with 3 to 7 pieces of content before even initiating contact with a business.
Takeaway: if your content is not found or not engaging enough to be either found or consumed, you are not being shortlisted.
Lead Generation within a Content Marketing context is about publishing content and developing processes that will improve the probability that prospects will want to engage with you and convert into valuable leads.
- Develop effective Lead Capture strategies for your specific situation
- Develop content that builds trust & demonstrates expertise
- Capture prospect leads: eBooks, whitepapers, case studies, webinars, industry reports, templates, checklists, eGuides, research, courses, tutorials, toolkits, quizzes, etc
- Determine how/where to best distribute your content for optimal exposure and lead capture
-96% of website visitors aren’t ready to buy immediately
-B2B buyers engage with 3 to 7 pieces of content before initiating contact with a business.
If your content is not found or not engaging enough to capture a lead, then you are wasting your content marketing efforts
For businesses, the goal with Ai Search is to be cited as an authoritative source on a topic. If Ai search platforms do not consider you a source of quality and trusted information, you will be invisible to users searching on their platforms.
- Stay visible in a zero-click world: help your brand show up as the answer even if users don’t visit your site.
- Capture attention: ensure your brand is mentioned, cited, or referenced when AI gives recommendations.
- Build brand authority: Businesses that provide clear, accurate answers become trusted sources in AI and voice search results.
- Reclaim your narrative: influence what AI says about your business across platforms.
- Boost organic reach: Properly optimized content earns citations and recommendations from AI assistants, driving qualified traffic.
- Future-proof your content: Traditional SEO is losing impact as AI platforms bypass links; optimizing for Ai search ensures long-term discoverability.
There is a 100% chance that Ai search will become the default search experience. The question is how your business will compete in the Ai era. Early adopters will gain a head start in visibility and credibility as AI search replaces traditional search.
Get your B2B Content Marketing SCORE
- Its' Free
- Quick Strategy Audit
- Get Recommendations
Our B2B Content Marketing System
The Good to GR8 Framework
8 Strategic Pillars for Turning B2B Content Marketing into a Growth Channel
What Is The GR8 Framework?
The GR8 Framework was developed as our strategic approach to modern B2B content marketing. It provides businesses with a clear, structured system to help build trust, create and capture demand, and turn content marketing into a channel that actually initiates growth.
There are 8 detailed and powerful pillars within the framework; each builds on the last, guiding teams through a complete content marketing lifecycle. It is thorough, yet straightforward to understand.
- Audit – Where are you now with your content strategy? (your current state, your goals)
- Intelligence – Who are you targeting, why, pain points, competitive analysis, industry insight, keyword & intent analysis, Ai answer queries
- Strategy – Types of content to create, why create it, authority signals, ranking factors in the age of Ai GEO, AEO and SEO, buyer psychology, philosophy of content value & generosity
- Creation & Production – How to produce, plan and deliver effective content, and for which channel
- Optimization & Structure – Structure & optimize content for best discoverability, usability & conversion, business citations/backlinks
- Distribution & Promotion – Getting your content and business discovered through various channels
- Performance -Track and respond to performance metrics
- Operations – Focus on operational effectiveness with the right software & Ai tools, systems and leadership support.
Why the GR8 Framework works
Most companies create content, some a tremendous amount, especially in the Ai era. However, few leverage it into consistent growth. The GR8 Framework helps companies go beyond “doing content” by building the structure, accountability, and vision required to build a dependable growth channel.
Providing real value to satisfied customers
Who we've worked with
Strategy Call
You’ll know if we’re a fit after just one call
Discovery & Fit
Speak directly with our principal consultant. You’ll talk through your current situation and how we can help.
Proposal
Every client is different. We’ll send you a proposal clearly outlining services, fees and agreed upon deliverables.
Fine tune
We will fine tune the proposal based on further discussions, decide on a start date and finalize our agreement.
FAQ
FAQ: B2B Content Marketing
Learn more about our B2B Content Marketing Services
B2B Content Marketing means creating educational content that helps potential buyers solve their problems. When businesses publish useful, helpful content, they attract more qualified leads than competitors who don’t. It’s that simple: be helpful online, optimize your content, distribute it well and buyers will find it, see it as useful and engage.
Prospective customers do not care about your product or service. They are far more interested in solving their problems than hearing about your product features. Effective content marketing positions your brand as a trusted authority by educating and addressing real challenges faced by your audience. By doing so, you build credibility and attract engagement, which converts into leads and sales over time.
GarnerOne Media helps businesses overcome poor content strategy, ineffective execution, and lack of audience focus which often result in low traffic, engagement and leads. Our structured approach helps businesses achieve better audience reach, engagement, and qualified lead generation.
In a nutshell, B2B content marketing drives education, builds empowerment, and that builds trust over time. That trust drives engagement and leads. Those leads are far more qualified for the sales team to react on than other lead sources. Businesses typically see higher conversion rates as well as increased customer retention and repeat sales from their B2B content marketing.
Yes, garnerOne Media often collaborates with other marketing agencies and consulting firms that need specialized expertise in B2B Content Marketing to complement their services and deliver better results.
The GR8 Framework is garnerOne Media’s strategic system for B2B content marketing, consisting of 8 pillars of focus. It guides companies through building a consistent growth channel from content marketing.
