Turning B2B Marketing into revenue opportunities
We are a B2B marketing firm, a content marketing agency exclusively focused on strategies that drive engagement and leads through content marketing. We have been providing measurable marketing results for clients for over 20 years.
Experience – Delivering marketing results for over 20 years
Speciality – B2B Content Marketing & Lead Generation
Services – Consulting, Coaching, Training, Content Creation
Media – We also own some online content marketing properties
Our Story
Our Start
After over a decade or so in the corporate world, we started our marketing services officially back in 2005. We originally specialized in helping tech companies navigate Partnership & Channel Marketing. Our focus was on the Microsoft, SAP and SAGE channel ecosystems. We got real good at it, saw much success and trained many software companies on their partnership marketing efforts. We even became a preferred trainer for the partnership team at Microsoft, helping them teach their own software partners on how best to partner with Microsoft.
Full Service Marketing Agency
As our clients’ needs evolved and the marketing landscape became more complex, we naturally expanded into a full-service marketing agency offering an array of marketing services such as Online Marketing, Inbound Marketing, SEO, Digital Marketing, Search Marketing and Performance Marketing.
Too much "Everything" Marketing
Marketing started to get complicated and overwhelming; marketing technology improved, an app for everything, growth of social media, ecommerce, SaaS, data analysis, directories, local commerce, search, affiliate, performance, ABM, channel marketing, paid ads, content, design, B2B, B2C, web apps, etc. aaaahhh!!!
It got to be too much. How can we become experts at everything? How can we best serve our clients? The decision was made to focus.
B2B Content Marketing
Through this evolution, one thing became undeniably clear: content marketing delivered one of the best long-term ROI. Of course, businesses with massive budgets can invest millions in paid search, paid ads, paid lead generation or hire large sales teams, but for most companies focusing on publishing, distributing and amplifying quality content is one of the most effective strategies they can adopt. When done right, we found it consistently drove the right traffic, trust, engagement and most importantly, qualified leads.
Looking Forward
In todays Ai era, quality content, how its optimized, distributed, shared and leveraged is crucial for customer engagement, SEO, AEO, GEO and lead generation. However, even with the astonishing abilities of Ai to help with content, SEO or other marketing processes, businesses are still struggling to generate the trust, engagement and leads they need. Why is that?
What’s missing?
Over the past decade or so, we have dedicated our efforts and services to answering this question and help companies with a more strategic, less scattershot approach to content marketing strategy; one built on client value and long-term thinking. Over that time, we have developed a B2B Content Marketing Framework we believe can help.
We look forward to learning more about your goals and what you're hoping to achieve and where we can help.
Leadership
“Over the years, we have found that the following 3 key areas lead to content marketing success: simplification of your strategy, obsessing on the needs of your audience, and following a structured framework.
Overcomplicated strategies create inaction. Focusing on straightforward, high-impact actions rather than unnecessary complexity will yield far better results.”
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Who we've worked with
Strategy Call
You’ll know if we’re a fit after just one call
Discovery & Fit
Speak directly with our principal consultant. You’ll talk through your current situation and how we can help.
Proposal
Every client is different. We’ll send you a proposal clearly outlining services, fees and agreed upon deliverables.
Fine tune
We will fine tune the proposal based on further discussions, decide on a start date and finalize our agreement.
FAQ
FAQ: About Us
garnerOne Media focuses on B2B content marketing and helps businesses across various industries including Life Sciences, Software, SaaS, Media & Advertising, Local services, manufacturing and Professional Services.
garnerOne Media has over 20 years of experience in delivering B2B marketing, lead generation, and customer acquisition strategies.
garnerOne Media emphasizes a strategic B2B content marketing approach to generate qualified leads. It focuses on following a structured framework and ultimately refining the type of content that buyers truly want.
Yes, as part of a strategic approach to B2B Content Marketing. However, SEO, AEO, GEO or whatever search term you wish to call them, it all starts with quality content that buyers want to engage with. Without that, the other tactics don’t work as well.
