Premier B2B Content Marketing Services in Toronto
As one of Toronto’s leading B2B content marketing agencies, we specialize in helping businesses in the greater Toronto area execute better with their content marketing strategies.
If your B2B Content Marketing does not drive enough traffic, engagement and qualified leads, then you can do better.
What is B2B Content Marketing for Toronto based companies?
What is B2B Content Marketing?
B2B Content Marketing is a strategic approach to creating, distributing and managing the process of providing educational content that addresses the specific needs of business decision-makers. It helps earn the trust of your audience, be they in Toronto or other cities, it attracts, engages and converts potential customers over longer sales cycles. When executed effectively, it positions your company as a trusted resource, leading to increased engagement and better quality leads.
Content Marketing Services in Toronto
Our B2B Content Marketing capabilities in Toronto
We provide Toronto companies with B2B Content Marketing services. The benefits are easy to understand. Executing and sustaining a successful B2B Content Marketing strategy, is not. Mainly because people over-complicate the approach, make poor decisions or they neglect it if its not part of their core business mandate.
Our team in Toronto provides the following capabilities
Hire us to work with your Toronto team to help you achieve better audience marketing reach, engagement & leads through the power of B2B Content Marketing.
- Deliver a strategy unique for your business and local Toronto audience
- Learn our Content Marketing Framework
- Training on our VIA Method (VALUE-FIRST methodology)
- Content SEO, including local Toronto SEO
- Content Marketing Audits
- Content Creation tailored for Toronto B2B audiences
- Competitive Analysis
- Lead Generation
of web pages receive no traffic: underscoring the importance of having an effective content marketing strategy.
“Your present content strategy is designed to get the results you are getting right now. For the trajectory & results to change, your content marketing approach must change. A clear and achievable strategy will lead towards better audience reach and engagement. Period.”
garnerOne Media
Our flagship B2B Content Marketing training helps with best practices, proven frameworks, strategy & tactics so your team levels up their B2B content marketing skills.
- Develop the knowledge and skills to execute a content marketing strategy with confidence
- Teaches a proven framework that gets results
- Training on the concepts we use to achieve better ROI
- Live Training in the Greter Toronto Area
- Training is customized to your situation and not generic
64% of the most successful B2B marketers have an organization content marketing strategy, highlighting the importance of a structured approach in driving consistent success.
Detailed assessment of your current B2B Content Marketing strategy and execution. We help identify any issues in your B2B content marketing process, including:
- We don’t just audit your content, we audit your entire content marketing process
- Are there any red flags in your process?
- Are there any opportunities to leverage?
- Content-Audience Fit
- Content Creation Strategy & Process
- Competitive Analysis
- Keyword Search & Analysis
- Content Distribution
- Content Selection process
- Executive buy-in, Corporate culture fit
The goal of Content SEO is to drive engagement and conversions (leads). Focusing on developing content based on search intent instead of search traffic volume is more valuable and will result in better conversions.
- SEO Strategy & Planning – Strategic approach to organic search growth and increased engagement
- Reduce the dependency and cost of paid search
- Keyword Research & Optimization – Targets high-intent keywords, focusing on content that your audience wants
- Content SEO Audit – Identifies weak points and opportunities to enhance competitiveness, content creation and engagement
- Competitive Analysis – Research competitor rankings, keywords, traffic sources, popular content so you can compete for their rankings
Organic web listings receive 73% of clicks, indicating that users predominantly trust and select non-paid search results over paid ads.
We work with your team in Toronto to develop content for every step of the customer journey; from foundational thought leadership, to whitepapers, to lead magnets, infographics, eGuides, articles to traffic generating assets.
- Content Planning – Aligns content with business goals to attract and convert customers
- Mapping Content to buyer journey
- Optimized Content – Improves relevance and search rankings, thus driving organic traffic
- Multi-Format Content Creation – Educational content, blogs, whitepapers, eGuides, case studies, Industry reports, surveys, Infographics, checklists, reports, etc
- Competitive Benchmarking – Identifies gaps and opportunities to outperform competitors
- Infographics – Simplify complex information for better engagement, ranking and shareability
- Multi purpose Content – Brand awareness, Product Marketing, Sales content, Lead Magnets, content not-for-search-engines, etc
- Editorial Planning – Determining what content to publish, by when, by whom,
- Thought Leadership & Authority – Positions your brand or executives as industry authorities, and indispensable resources; building trust with prospects. Trust delivers sales.
Did you know?: B2B buyers engage with 3 to 7 pieces of content before even initiating contact with a business.
Takeaway: if your content is not found or not engaging enough to be either found or consumed, you are not being shortlisted.
Lead Generation within a Content Marketing context is about publishing content and developing processes that will improve the probability that prospects will want to engage with you and convert into valuable leads.
- Develop effective Lead Capture strategies for your specific situation
- Develop content that builds trust & demonstrates expertise
- Capture prospect leads: eBooks, whitepapers, case studies, webinars, industry reports, templates, checklists, eGuides, research, courses, tutorials, toolkits, quizzes, etc
- Determine how/where to best distribute your content for optimal exposure and lead capture
-96% of website visitors aren’t ready to buy immediately
-B2B buyers engage with 3 to 7 pieces of content before initiating contact with a business.
If your content is not found or not engaging enough to capture a lead, then you are wasting your content marketing efforts
Do you want sites to link to your content (Backlinks)? Do you want better engagement from your audience?
Then stop wasting time on content that your audience won’t engage with. Focus on a value-first content strategy.
Our B2B Content Marketing System
The VIA Method
An effective approach to B2B Content Marketing
What Is the VIA Method?
Trust is the new currency in today’s marketplace. The VIA Method is our own B2B content marketing model designed to help businesses generate more trust, engagement & qualified leads.
We created this method so you can create and execute a content marketing strategy with confidence and rooted in what today’s buyers actually respond to; help before hype.
It combines three strategic pillars with three outcomes to create a clear, scalable and effective approach to B2B content marketing.
Providing real value to satisfied customers
Who we've worked with
Getting the results you want from your B2B Content Marketing?
Any of these Content Marketing challenges?
Content Strategy
You're creating content without a guiding strategy or framework
Traffic from Content
Traffic from content is stagnant or declining and needs attention
Engagement & Leads
Audience engagement & qualified leads are not materializing much
Content Creation
It is a struggle for your company to develop quality content
Executive Buy-In
Executives not fully buying into the benefits of Content Marketing
Sales & Marketing
Sales & marketing don't seem to be aligned with content marketing
Fleeting Audience
Your audience may be reaching you, but they are not sticking around or coming back.
What Content to use
You aren't sure what content is best to reach your audience
Low links to content
Not many are linking to your content, reducing your backlink impact
Discovery Call
You’ll know if we’re a fit after just one call
Discovery & Fit
Speak directly with our principal consultant. You’ll talk through your current situation and how we can help.
Proposal
Every client is different. We’ll send you a proposal clearly outlining services, fees and agreed upon deliverables.
Fine tune
We will fine tune the proposal based on further discussions, decide on a start date and finalize our agreement.
