Welcome, and thank you for stopping by!
After more than a decade in sales and marketing leadership, I decided to venture out and start my own consulting practice in the 2000s.
My work as a marketing consultant and strategist actually started back in 2005. We originally specialized in helping tech companies navigate Partnership & Channel Marketing. Our focus was on the Microsoft, SAP and SAGE channel ecosystems.
We got real good at it, saw much success and trained many software companies on their partnership marketing efforts. We even became a preferred trainer for the partnership team at Microsoft; helping them teach their own software partners on how best to partner with Microsoft.
Full Service
As our clients’ needs evolved and the marketing landscape became more complex, we naturally expanded into a full-service marketing agency offering an array of marketing services.
Over time, we gravitated towards helping clients with Online Marketing, Inbound Marketing, Digital Marketing, Search Marketing and Performance Marketing. Through this evolution, one thing became undeniably clear: content marketing delivered the best long-term ROI.
Content Marketing Focus
Of course, businesses with massive budgets can invest millions in paid search, paid ads or hire large sales teams—but for most companies, content marketing is the smartest, most sustainable strategy. When done right, we found it consistently drove the right traffic, trust, engagement and most importantly, qualified leads.
Today, even while leveraging the astonishing abilities of Ai to help with content, SEO or other marketing processes, businesses are still struggling to generate the trust, engagement and leads they need. Why is that? What’s missing?
Over the past decade or so, I have dedicated my knowledge and services to answer this question and help companies with a more strategic, less scattershot approach to content marketing—one built on client value and long-term thinking.
The answer, btw, does not lie in producing more content or automating everything. Rather, creating the right strategy, the right content, aligned with helping your audience with their challenges. That’s a smarter approach that generates better results.
Random Acts of Content
Many companies simply give lip service to the concept of valuable content and fall into the trap of “random acts of content”—creating and publishing without a clear plan, or core value hoping for results. Stop that!
I would like to think that I have been a trusted advisor to clients over the years and am always eager to speak with and am passionate about helping B2B companies unlock the full potential of content marketing. Glad to get on a call and learn a bit about your goals and what you’re hoping to achieve and where we can help.
