What is B2B Content Marketing Consulting?
What is B2B Content Marketing Consulting?
B2B Content Marketing Consulting helps businesses develop, refine, and execute effective content marketing strategies tailored to engage business audiences. Consultants provide expert guidance on developing an effective framework to follow, on formulating a well thought out strategy, aligning content with buyer journeys, optimizing for SEO and lead generation, creating scalable content processes and ensuring content supports sales and brand goals.
The overall purpose of B2B content marketing consulting is to help companies position themselves as a trusted resource in their industry, leading to increased engagement and qualified leads.
B2B Content Marketing Consulting Services
Benefits & Deliverables of our B2B Content Marketing Consulting Services
Improve your Content Marketing Process
You're creating content using a methodology or framework
Develop a clear Content Marketing Strategy
No more random acts of content. Strategy leads to better results
Impact engagement & qualified leads
Useful content leads to more engagement & qualified leads
Prospects close faster
When an audience trusts more and is more engaged, they buy faster
Awareness & Brand Perception
Your audience will associate you more often with quality content
ROI from Content Marketing
Metrics shows Content Marketing as a growth center and not just a cost
Our B2B Content Marketing System
The VIA Method
An effective approach to B2B Content Marketing
What Is the VIA Method?
Trust is the new currency in today’s marketplace. The VIA Method is our own B2B content marketing model designed to help businesses generate more trust, engagement & qualified leads.
We created this method so you can create and execute a content marketing strategy with confidence and rooted in what today’s buyers actually respond to; help before hype.
It combines three strategic pillars with three outcomes to create a clear, scalable and effective approach to B2B content marketing.
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Find out what is and isn’t working
You must audit your current content marketing process and get a deeper understanding of how you reach your audience and how they engage with you.
Is your content selling or teaching? Is it random or with purpose?
The goal is to pinpoint weaknesses, highlight strengths and identify opportunities for improvements so as to align more closely with your stated content marketing objectives.
Lead with a value-first content mindset
How businesses communicate with audiences is both confusing and rather condescending.
Trust is the new currency in today’s marketplace. A VALUE-first mindset is the foundation of trust-building content. It means delivering content your audience genuinely needs — long before they’re ready to buy — and continuing to support them throughout their decision-making process.
This isn’t about promoting features. It’s about serving. It’s about caring enough to provide value before expecting attention.
What your audience cares about should drive what you create. Not the other way around. When your content makes people better at their jobs, they begin to trust your brand before a single sales conversation ever happens.
The result? Your business becomes a go-to resource. Trust grows. And that trust becomes your strongest competitive differentiator — ultimately rewarding you with qualified leads.
We guide our clients through a step-by-step content process so they can apply this VALUE-first approach in a practical, repeatable way—helping them consistently deliver the kind of content that earns attention, respect and long-term engagement.
Follow a structured approach
Following a framework brings clarity, consistency and scalability to your efforts.
There are many good frameworks you can follow, including ours. The point is to actually follow a structured approach to your content marketing process. The framework we follow guides clients step-by-step through the entire B2B content marketing process, not just content creation—from research to strategy and planning, including content SEO, content creation, distribution, measurement and operational support.
In short, a framework can transform your B2B content marketing process from a set of random activities into a repeatable, results-driven system that drives growth without depending too heavily on paid ads to generate leads.
Own Access to Your Audience
Owning access to your audience is truly a competitive advantage; owning your audience distribution channels builds your moat; a protective barrier around your brand. A durable asset that amplifies your content, lowers your acquisition costs and gives you independence from platforms you can’t control.
If you don’t have direct access to your audience and you keep “renting” access from ad networks, search engines or social networks, then you don’t have real control. And without control, you can’t build long-term value from your content efforts.
If you want your marketing to have a direct relationship with your audience and to reduce dependency on third-party platforms then investing in Audienceship is becoming a competitive necessity.
- Start by auditing how much access you actually have
- Identify gaps and prioritize strategies that give you more control
- You don’t have to do it all at once, but you should definitely start.
Read a little more on the subject in an article we published titled: Owning Access to your Audience is the new Marketing Moat
Next Steps
Four simple steps to position yourself for success.
Simplification leads to execution. Yes, our methodologies and frameworks are thorough. However, they are straightforward and effective so you get the content marketing results you are targeting.
B2B Content Marketing Consulting Services
Process & Pricing
Review our process and pricing to determine if we are the right consulting service for what you’d like to achieve.
What does our process look like?
Our process depends on what we are hired for. Here are some guidelines:
Consulting Audit (we tell you what to do)
Output: Audit + Recommendations
Features: Short term, one off project
Training & Coaching (we show you what to do)
Output: Audit + Recommendations + Training on Implementation
Features: Short term, one off project
Consulting & Implementation (we do it for you and with you)
Output: Audit + Recommendations + Implementation
Features: Mid to longer term, monthly retainer, includes implementation services
**See each individual service page for specific pricing on that service
Book a Call: Let’s kick things off with a conversation to understand where you are in your content marketing journey, what challenges you’re facing and goals you want to achieve. We’ll also figure out if our consulting service is the right fit for you—no pressure, no hard sell. And whether or not we work together, we are sure you will leave the call with insights you can start using.
Customized Proposal: Every client is different. We’ll send you a proposal clearly outlining our services, fees, and agreed upon deliverables.
Pricing for Consulting Services
Our pricing for consulting & coaching services can vary, as there are a few factors to consider. These factors include:
- Company/Team Size
- Revenue or Startup stage
- Industry Complexity
- Client’s internal capabilities
- Competitiveness of Industry
- Timeline & Urgency
- Scope of Work – Audit/Strategy-only, full execution, or ongoing content creation impacts pricing
- Content Volume – The number of content assets required
- Type of Content required – whitepapers and infographics are priced differently for instance
- Goals – Lead generation, brand awareness, etc; different goals require different strategies.
- Retainer vs. One-Time Engagement – Long-term retainers vs. project-based pricing.
Our pricing is determined on a tailored pricing approach and based on statements of work and scope. Pricing follows a per project fee or on a monthly retainer. We do not work on a flat hourly fee basis.
With that in mind, budgets can range from one-time fees of $3,500 to $38,000 per project based services. Services on monthly retainers can range from $3,500 per month for smaller organizations, up to $28,000+ per month for larger organizations that require more in-depth services.
On average, clients will invest between $7,500-12,500 per month for retainer based services. One-off projects vary greatly. More specific pricing details for all our services can be viewed on each service page.
We encourage you to contact us for a discussion and proposal.
Discovery Call
You’ll know if we’re a fit after just one call
Discovery & Fit
Speak directly with our principal consultant. You’ll talk through your current situation and how we can help.
Proposal
Every client is different. We’ll send you a proposal clearly outlining services, fees and agreed upon deliverables.
Fine tune
We will fine tune the proposal based on further discussions, decide on a start date and finalize our agreement.
FAQ
FAQ: B2B Content Marketing Consulting Services
More detailed information about our consulting services
One strong argument for why AI models can’t fully replace a B2B Content Marketing consultant is that AI lacks strategic context, business intuition and the ability to navigate complex organizational dynamics. AI models lack the ability to see the big picture and make pivotal strategic decisions. Ai also lacks the ability to think critically and brainstorm truly unique ideas and solutions. Human consultants bring creative perspectives and innovative approaches that can make a brand stand out in a competitive marketplace. These are all critical in B2B environments. While AI can assist with content creation, it doesn’t understand a company’s unique market position, internal politics, sales challenges, channel marketing, creative drive or long-term business goals the way an experienced consultant would.
A consultant brings strategic thinking, industry insight and human judgment that go far beyond content creation. They can help develop a content marketing framework unique to how a client operates, guide content planning based on buyer personas, competitive positioning and sales alignment. They can facilitate executive buy-in and help build internal processes that enable scalable content operations. In short, AI can support execution, but a consultant provides strategic direction, emotional intelligence, accountability and business alignment—the kind of expertise that only comes from real-world experience and a fundamental understanding of people, not just data. Human consultants will continue to be indispensable for driving meaningful business growth in B2B marketing.
When reading about B2B Content Marketing Services, we often come across the statement “If it won’t rank, it doesn’t get built.” We believe this statement is rather dramatic and missing a significant point, frankly, it’s nonsense.
The goal of content is to get your audience to consume your content and engage with it. Creating content that only ranks on search engines is a limiting strategy. Meaning, how about all those contacts your company has in their email database? Creating content for your email marketing list is extremely valuable. This content may not rank, may be difficult to rank, but if of value, your audience will consume it, use it, and it will deliver more leads for you.
Content should be created based on the value it provides to your customers. There is content that helps with ranking and traffic and there is content that is only consumed by those in your mailing list or other private contact lists or on social networks like LinkedIN. As long as you focus on providing value across your buyer’s journey, you will be fine.
Where do we start?
There are 3 major reasons for bad content.
- It’s Google’s fault! That’s right. Google has put such an emphasis on content production, keywords, length of content, etc. Companies write 2000 word articles on topics that should take one paragraph. This has led to a massive amount of fluff content that is turning people off.
- Simply put, as great as Ai is, it’s a problem! It has brought a tidal wave of mediocre content. This has led to flimsy link bait and repetitive content.
- It’s marketers’ fault. Many companies and teams simply do not understand what content marketing truly is and how best to leverage it. Many erroneously believe that its simply about publishing blog posts or about their products/services. This leads to technical writing, or sales writing, or writing for search engines instead of writing for their audience. Making content not very relevant.
Despite advances in content strategy and understanding, the above 3 reasons have led to a serious lack of content quality, which all leads to poor traffic and engagement from potential buyers.
A reminder that about 96% of all content receives little to no traffic from search engines.
Content must provide value to your audience above all. Only then can their engagement turn into trust which turn into qualified leads.
We absolutely work with other marketing agencies. Marketing agencies and consulting firms that require a specialization in B2B Content Marketing ask us to work with them and their clients. Many marketing agencies do not focus on this specialization as deeply as we do. They are busy providing an entire range of other marketing services.
B2B Content Marketing comes in many forms. The goal of which is to provide value to your audience. This value will generate more authority and more trust, which will improve engagement and interest from your audience.
The skill is NOT only to focus on what type of content to provide, but rather, a combination of what is provided, why it’s provided, when is it provided and to whom is it provided.
Here are some examples of effective content pieces. As always, its the execution that counts.
- Educational Content
- Articles & Blog Posts
- Whitepapers
- eGuides, eBooks
- Reports & Checklists
- Pillar Content
- Infographics & Data Visualizations
- Spec Sheets
- Case Studies
- Web Copy
- Buyer Guides, Price Guides
- Surveys, Polls & Quizzes
- Online Learning
- Presentations & Webinars
- Interviews & FAQs
- Tools & Templates
- Press Releases
- Videos
- Training
- Books
