SEO stats tell a compelling story
80%
95%
70%
If your audience can't find your content, you’re losing.
What is B2B Content SEO?
What is B2B Content SEO?
B2B Content SEO is the practice of creating and optimizing content that aligns with buyer intent and guides business decision-makers through their purchasing journey. The goal is to improve search engine visibility and attract high-quality leads from other businesses. It goes beyond traditional SEO by focusing on driving higher engagement and conversions, building trust and increasing brand awareness through relevant and educational content.
B2B Content Marketing SEO Agency
Content SEO vs Traditional SEO
While both approaches aim to improve search visibility, the way they drive traffic and engage audiences differs. We focus on providing Content SEO services because it is essential for long-term success in content marketing.
Content SEO
- Leverages SEO data to create content that aligns with search intent and user needs
- Educational Content is designed to answer audience questions and guide them through the buyer’s journey
- Prioritizes informative, and engaging content
- Prioritizes long tail and high intent keywords
- Maximizes Conversions
- Prioritizes Brand Awareness through quality content
Main Benefits of Content SEO
Higher Engagement & Conversions – Content is tailored to buyer intent, answering key questions and guiding prospects toward conversion.
Long-Term Audience Relationship – Builds trust, thought leadership, and repeat website visits, creating a loyal audience.
Brand Awareness – Strengthening a brand directly translates into increased organic traffic, and creating content that helps drive brand awareness and builds loyalty is essential for better results.
Traditional SEO
- Focuses on driving search traffic
- Optimizes content primarily for rankings
- Emphasizes elements like meta tags, site structure, internal links and backlinks
- Uses high volume keywords to improve rankings
- Focuses on technical site improvements like page speed and error optimizations
- Relies on Google’s algorithm updates for rankings
Main Benefits of Traditional SEO
Increased Organic Traffic – Optimizing for search engines helps drive a higher volume of visitors to the website.
Improved Website Experience – Focuses on technical aspects and design aspects for a better user experience. This leads to better rankings.
Improved overall performance – Provides a 360 degree optimization of your website & content. The focus is on the entire website experience.
Avoid These Red Flags
Watch out for these 4 B2B Content SEO Red Flags
Avoiding these 4 issues, and executing an alternative strategy, will impact the quality of traffic and engagement you receive.
Focuses On Traffic, Not Conversion
Traditional SEO is more focused on finding keywords that have low difficulty and high volume. This leads to traffic with poor Lead Quality and low conversion rates.
Alternative Content SEO strategy:
Focusing on long-tail keywords and intent rich keywords, even with lower volume, will drive far greater conversions.
Not Enough Content That Answers Your Audience’s Questions
Traditional SEO methods use obvious keywords to bring in higher volumes of traffic. The problem? Not enough content is produced to address the needs of your audience.
Alternative Content SEO strategy:
What your business cares about actually doesn’t matter. It’s what your audience cares about that truly impacts the content you should be creating.
The more you openly provide content that answers your audience’s pre-sales questions, the more comfortable they become about your business: This leads to:
- More trust from your prospects
- Quicker buying decisions
- Better customer qualification
Scattered Content Without Topical Authority
Having a lot of content on your website doesn’t mean you have topical authority according to Google.
Alternative strategy:
Deep educational content that addresses your audience’s needs in your specific niche is crucial, but traditional SEO techniques like site content structure, internal links and backlinks also help search engines understand your authority better.
Content That Does Not Increase The Audience’s Return
Unfortunately, the far majority of companies have this red flag.
Most companies do not think of truly addressing their audience’s pain points with detailed content. Most simply have content that explains their products, have blog articles that they believe are enough and then try to sell, sell, sell at every turn.
Alternative Content SEO strategy:
Exceptional and audience centric companies do it differently, and with better ROI. We teach a concept called TUBA. We call it Teach Users to Be Awesome!
This concept focuses on educating your audience so they increase their return rate to your site because of the content you provide. How? by helping them be better at the job they do.
For instance, if you are offering project management software, don’t focus on only providing content around selling the features of your software, instead focus on producing content that makes your audience better project managers. If you are selling cameras, don’t only provide content aligned with selling your features, instead focus content on making your audience better photographers. The distinction is powerful and leads to audiences that count on your brand for continuous education…not selling.
The benefits are undeniable and include:
- A more trusting audience
- A loyal community
- Far more brand specific searches
- Quicker buying decisions
- Audience paying more
- SEO gold
- A serious competitive advantage and “moat” against competitors
B2B Content Marketing SEO Agency
Our B2B Content SEO
Approach & Capabilities
Every business and industry is different. We, therefore, approach every Content SEO project with a custom approach while following our core guidelines.
Buyer Intent Topics
are more valuable than
High Traffic Topics
Strategy & Planning
We don’t just jump in with keyword analysis. We gather information, understand your audience and put together a strategic plan that will help you compete.
Competitive Analysis
Any comprehensive Content SEO strategy requires competitive analysis. By analyzing their SEO tactics we uncover opportunities to achieve better search engine results.
Keyword Research
Keyword research unveils the specific search terms and phrases that your target audience utilizes to find information related to your industry or your type of products/services.
We prioritize keywords that show buying intent instead of simply search volume. By understanding search intent, you can tailor your content to address their specific needs. Audiences are becoming increasingly specific with their search terms, and longtail keywords now making up over 70% of all search traffic, making it essential to target these keywords to attract high-quality traffic.
This approach to keyword research helps your website ranks for the terms that are most likely to convert visitors into an engaged audience and into qualified leads.
B2B Content SEO Audits
Understand your current Content SEO performance through a Content SEO audit helps discover areas to fix and opportunities to exploit.
What sets us apart?
There are plenty of firms that can do Content SEO, and they do it well. Our core obsession, however, is VALUE-FIRST content or Buyer Education.
Attracting the right audience with the right content and then maintaining that audience so they keep returning takes a different mindset.
This is what pre-occupies us.
Trust is the new currency in today’s marketplace.
VALUE-first is the foundation of trust-building content. It means delivering content your audience genuinely needs — long before they’re ready to buy — and continuing to support them throughout their decision-making process.
We obsess on developing techniques & content that help:
- solve real problems for your customers, not just pitch solutions.
- proactively answer the questions your audience is already asking or should be asking.
- provide resources that make your audience better at what they do.
It’s about serving. It’s about caring enough to provide value before expecting attention.
The result? Your business becomes a go-to resource. Trust grows. And that trust becomes your strongest competitive differentiator — ultimately rewarding you with qualified leads.
B2B Content Marketing Audit
A comprehensive evaluation of a business’s entire content marketing strategy, processes, and execution to identify strengths, gaps, and opportunities for driving engagement, leads, and growth in B2B markets.
Content SEO Audit
The practice of creating and optimizing content to align with search intent, using targeted keywords and structured formatting to improve organic rankings, drive qualified traffic, with a strong focus on increasing conversions.
SEO Audit
An SEO audit is a comprehensive evaluation of a website’s search engine optimization health, covering technical SEO (site speed, indexing, mobile usability), on-page SEO (keywords, metadata, content structure), and off-page SEO (backlinks, domain authority) to identify issues and opportunities for improving organic visibility and performance.
Content Audit
An inventory and performance review of all existing content assets to assess quality, relevance, accuracy, and alignment with business goals.
The difference amongst 4 types of Audits
There is a clear difference amongst the following four types of Audits. It is important to understand the differences when pricing out these services. Our primary focus is on B2B Content Marketing Audits and Content SEO Audits. From time to time we also provide Content Audits.
what you get
Process & Pricing
Review our process and pricing to determine if we are the right consulting service for what you’d like to achieve.
What does our process look like?
Our process depends on what we are hired for. Here are some guidelines:
Service provided? Content SEO Audit (we tell you what to do)
Output: Audit + Recommendations
Features: Short term, one off project
Service provided? Content SEO consulting & Implementation (we do it for you and with you)
Output: Audit + Recommendations + Implementation
Features: Mid to longer term, monthly retainer, includes implementation services
Discovery
Once an agreement is signed, and start date established, your service begins. We will begin working with your leadership team to evaluate the current state of affairs, establish execution points, goals, etc.
To begin our work together, we must learn about your business, your particular situation, challenges, constraints and goals.
We then follow our framework and get to work.
Pricing for Content SEO Services
Our pricing for Content SEO services can vary, as there are a few factors to consider. These factors include:
- Company/Team Size
- Revenue or Startup stage
- Industry Complexity
- Competitiveness of Industry
- Timeline & Urgency
- Scope of Work – Audit/Strategy-only, or full execution
- Size of website, keywords, amount of content
- Goals – Lead generation, brand awareness, etc; different goals require different strategies.
- Retainer vs. One-Time Engagement – Long-term retainers vs. project-based pricing.
With that in mind, our Content SEO services are always included for clients who hire us on a monthly basis, on retainer. See our consulting services for more information on pricing.
**Note: A Content SEO Audit is NOT the same as an SEO Audit or a Content Audit.
A one off Content SEO Audit starts at a $3,500 one-time fee for smaller organizations and increases from there for larger organizations that require far more in-depth involvement.
We encourage you to contact us for a discussion and proposal.
Discovery Call
You’ll know if we’re a fit after just one call
Discovery & Fit
Speak directly with our principal consultant. You’ll talk through your current situation and how we can help.
Proposal
Every client is different. We’ll send you a proposal clearly outlining services, fees and agreed upon deliverables.
Fine tune
We will fine tune the proposal based on further discussions, decide on a start date and finalize our agreement.
FAQ
FAQ: B2B Content SEO
More detailed information about our content SEO services
When reading about B2B Content Marketing Services, we often come across the statement “If it won’t rank, it doesn’t get built.” We believe this statement is rather dramatic and missing a significant point, frankly, it’s nonsense.
The goal of content is to get your audience to consume your content and engage with it. Creating content that only ranks on search engines is a limiting strategy. Meaning, how about all those contacts your company has in their email database? Creating content for your email marketing list is extremely valuable. This content may not rank, may be difficult to rank, but if of value, your audience will consume it, use it, and it will deliver more leads for you.
Content should be created based on the value it provides to your customers. There is content that helps with ranking and traffic and there is content that is only consumed by those in your mailing list or other private contact lists or on social networks like LinkedIN. As long as you focus on providing value across your buyer’s journey, you will be fine.
Where do we start?
There are 3 major reasons for bad content.
- It’s Google’s fault! That’s right. Google has put such an emphasis on content production, keywords, length of content, etc. Companies write 2000 word articles on topics that should take one paragraph. This has led to a massive amount of fluff content that is turning people off.
- Simply put, as great as Ai is, it’s a problem! It has brought a tidal wave of mediocre content. This has led to flimsy link bait and repetitive content.
- It’s marketers’ fault. Many companies and teams simply do not understand what content marketing truly is and how best to leverage it. Many erroneously believe that its simply about publishing blog posts or about their products/services. This leads to technical writing, or sales writing, or writing for search engines instead of writing for their audience. Making content not very relevant.
Despite advances in content strategy and understanding, the above 3 reasons have led to a serious lack of content quality, which all leads to poor traffic and engagement from potential buyers.
A reminder that about 96% of all content receives little to no traffic from search engines.
Content must provide value to your audience above all. Only then can their engagement turn into trust which turn into qualified leads.
We absolutely work with other marketing agencies. Marketing agencies and consulting firms that require a specialization in B2B Content Marketing ask us to work with them and their clients. Many marketing agencies do not focus on this specialization as deeply as we do. They are busy providing an entire range of other marketing services.
B2B Content Marketing comes in many forms. The goal of which is to provide value to your audience. This value will generate more authority and more trust, which will improve engagement and interest from your audience.
The skill is NOT only to focus on what type of content to provide, but rather, a combination of what is provided, why it’s provided, when is it provided and to whom is it provided.
Here are some examples of effective content pieces. As always, its the execution that counts.
- Educational Content
- Articles & Blog Posts
- Whitepapers
- eGuides, eBooks
- Reports & Checklists
- Pillar Content
- Infographics & Data Visualizations
- Spec Sheets
- Case Studies
- Web Copy
- Buyer Guides, Price Guides
- Surveys, Polls & Quizzes
- Online Learning
- Presentations & Webinars
- Interviews & FAQs
- Tools & Templates
- Press Releases
- Videos
- Training
- Books
